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Reshaping the Auto Industry Through Unconventional Challenges

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The Green Transition of the Automotive Industry

Abstract

The automotive industry has undergone considerable transformations throughout its history where changes result from the unexpected interaction of multiple strategies with contextual factors and path dependency. In order to better understand the forces at play in such transformations, this chapter provides an evolutionary perspective that capitalises on the past while discussing the roles of incumbents and new entrants in the ecosystem, attempting to shed some lights on whether a new dominant design could emerge.

This chapter is a joint endeavour. The listing of author names is alphabetical. Credits authors: Buzzavo wrote Section 2.1, Favero wrote Section 2.2, Zirpoli wrote Section 2.3.

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Notes

  1. 1.

    In mid-2010s, in fact, there were no signs of a change in the power equilibrium within global value chains (see for example the chip shortage crisis), of a major shift in the supply-demand dynamics (see for example the recent phenomenon of demand exceeding supply) and, at least in EU and in the USA, a dramatic acceleration of the transition towards zero-emission vehicles.

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Correspondence to Leonardo Buzzavo .

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Buzzavo, L., Favero, G., Zirpoli, F. (2023). Reshaping the Auto Industry Through Unconventional Challenges. In: Cabigiosu, A., Lanzini, P. (eds) The Green Transition of the Automotive Industry. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-37200-1_2

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