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The Transition of the Automotive Industry from an Identity Perspective

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The Green Transition of the Automotive Industry

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Abstract

The transition of the automotive industry can be tackled from different points of view. In this chapter, we discuss the change that this sector is facing from an identity perspective. More precisely, we question if the impact that the technological transition, in the form of digitalization and electrification, is causing concerns to the identity of the automotive industry and we resonate on the effects that such an impact produces on the evolution of the automotive industry.

This chapter is a joint endeavour. The listing of author names is alphabetical. Credits authors: Balzarin wrote Section 5.2, Zirpoli wrote Section 5.4, Sections 5.1, 5.3, and 5.5 have been jointly written.

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Notes

  1. 1.

    In its website, Eucar (European Council for Automotive and R&D), for example, collects the projects that results from a joint effort to find solutions to contemporary challenges.

  2. 2.

    Electrification is also leading to a simplification of the product architecture. Product complexity has traditionally been a key determinant of the industry dominance of OEMs as system integrators (see MacDuffie (2013) and Zirpoli and Camuffo (2009)) (see Buzzavo, Favero and Zirpoli in this book). Product simplification might represent another driver of identity change in the industry.

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Author information

Authors and Affiliations

  1. Department of Management-Venice School of Management, Ca’ Foscari University of Venice, Venice, Italy

    Lisa Balzarin & Francesco Zirpoli

Authors
  1. Lisa Balzarin
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  2. Francesco Zirpoli
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Corresponding author

Correspondence to Francesco Zirpoli .

Editor information

Editors and Affiliations

  1. Department of Management-Venice School of Management, Ca’ Foscari University of Venice, Venice, Italy

    Anna Cabigiosu

  2. Department of Management-Venice School of Management, Ca’ Foscari University of Venice, Venice, Italy

    Pietro Lanzini

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Balzarin, L., Zirpoli, F. (2023). The Transition of the Automotive Industry from an Identity Perspective. In: Cabigiosu, A., Lanzini, P. (eds) The Green Transition of the Automotive Industry. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-37200-1_5

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