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The strategy and tactics of pricing: A guide to growing more profitably (6e)

Thomas Nagle and Georg Müller Routledge, Abingdon, United Kingdom, 2018, 352 pp., ISBN: 9781138737518

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Journal of Revenue and Pricing Management Aims and scope

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Correspondence to Andreas Hinterhuber.

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Hinterhuber, A. The strategy and tactics of pricing: A guide to growing more profitably (6e). J Revenue Pricing Manag 16, 640–643 (2017). https://doi.org/10.1057/s41272-017-0106-0

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