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Organizing new product development: Knowledge hollowing‐out and knowledge integration – the FIAT Auto case

Markus C. Becker (Department of Marketing, University of Southern Denmark, Odense, Denmark)
Francesco Zirpoli (Università di Salerno, Facoltà di Ingegneria, Dipartimento di Ingegneria Meccanica, Fisciano, Italy)

International Journal of Operations & Production Management

ISSN: 0144-3577

Article publication date: 1 September 2003

4127

Abstract

The paper analyses the organization of the new product development process at FIAT from a resource‐based perspective. The focus is on organizational resources for integrating dispersed specialist knowledge required in the development of complex products. The analysis shows how the application of a resource‐based perspective is able to uncover negative long‐term effects of outsourcing on the knowledge base (hollowing out), despite beneficial short‐term effects on cost.

Keywords

Citation

Becker, M.C. and Zirpoli, F. (2003), "Organizing new product development: Knowledge hollowing‐out and knowledge integration – the FIAT Auto case", International Journal of Operations & Production Management, Vol. 23 No. 9, pp. 1033-1061. https://doi.org/10.1108/01443570310491765

Publisher

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MCB UP Ltd

Copyright © 2003, MCB UP Limited

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