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  • Attitudes to endangered languages: Identities and policies by Julia Sallabank
  • Patrick Heinrich
Attitudes to endangered languages: Identities and policies. By Julia Sallabank. New York: Cambridge University Press, 2013. Pp. xvi, 271. ISBN 9781107030619. $99.

Attitudes to endangered languages is the result of more than ten years of research into language endangerment based on fieldwork on Britain’s periphery—the Channel Islands and the Isle of Man. Although the title and subtitle suggest a broad treatment, the book is not in fact a general overview of or theoretical approach to the topic. Its focus is on three separate case studies, which are discussed in the second part of the book.

The book starts with a comprehensive introduction to the field of study in Ch. 1; Ch. 2 then gives the sociocultural and political background of the islands studied, and Ch. 3 is devoted to the study of language attitudes and ideologies. After these three introductory chapters, the book shifts its focus to language endangerment and revitalization efforts on the Isle of Man, Guernsey, and Jersey. Ch. 4 discusses language practices, Ch. 5 language attitudes and language ideologies, and Ch. 6 language planning and policy. Chs. 4 to 6 are thus an application of Spolsky’s (e.g. 2004) well-known and useful tripartite division of language policy. Investigating how practices, beliefs, and management of languages interact constitutes an important heuristic means to understand trajectories of languages and their speakers in the dynamic setting of changing language ecologies.

The sociopolitical setting of the three case studies deserves attention. All three islands feature their own distinct languages and enjoy far-reaching autonomy, being self-governed dependencies of the British Crown. In Guernsey and Jersey, the Oïl languages Jèrriais and Guernesiais, respectively, are spoken. On the Isle of Man, the Celtic language Manx is spoken. The level of endangerment differs between the three cases. Jèrriais and Guernesiais are considered severely endangered today, whereas Manx is considered critically endangered after having been dormant (or ‘extinct’) for three decades (Moseley 2010). There are a number of important lessons to be learned from Ch. 2, most notably from the discussion of small islands and ‘imagined communities’ (41–42). This is largely uncharted territory in language endangerment studies, and the discussion of a number of factors impacting on language vitality, such as war, evacuation, and repatriation on some of the islands, is also very instructive. The fact that all three languages are endangered despite the political autonomy of the three islands is not fully discussed. I would have liked to know more details about how negative views of the indigenous languages have entered these islands, how they were spread and reproduced, and by whom, when, and why.

Ch. 3 is dedicated to the study of language ideology and language attitudes. It focuses by and large on what publications on language endangerment have to say. In particular, expanding the approach of language ideology for the study of language endangerment would have been desirable. The study of language ideology engages not only in ideas about language structure and use, but also in the background from which ideology emerges in the first place, and the processes concerning how ideology is normalized and spread as being ‘commonsensical’. In fact, the entire book could have benefited from including more consideration from neighboring disciplines such as sociology or political science.

Chs. 4 to 6 constitute the core of the book. They relate Sallabank’s fieldwork results to other cases of language endangerment. Her discussions of language shift and language revitalization refer mainly to the theoretical work done by Fishman (1991, 2001). In these chapters, S demonstrates detailed knowledge of her field of study, gained though numerous visits, during which she conducted surveys and interviews and also learned to speak Guernesiais fluently. Her observations of and participation in these language ecologies enable her to give detailed accounts of language use, ideology, and management. There are too many insights to cover in a brief review, but the following examples can be listed: phatic communication plays an important role in grassroots language revitalization efforts (85); among some speakers, fear of language change appears to be greater than that of language...

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