Skip to content
Licensed Unlicensed Requires Authentication Published by De Gruyter Mouton October 25, 2017

The Role of Music in City Audio Guides in Italian and in English

  • Maria Elisa Fina EMAIL logo
From the journal Multimodal Communication

Abstract

The aim of this study is to investigate city audio guides in Italian and in English from a multimodal perspective, focusing on the use of music. The audio guide genre is here described as a ‘soundscape’ (Van Leeuwen, T. (1999). Speech, Music, Sounds. London: Macmillan.), i.e. a composite semiotic system characterised by speech, music, and sounds. A Corpus of fifty professional city audio guides in Italian and in English has been qualitatively investigated in order to determine how music can be distributed within the audio guide script, whether and how it intertwines with speech, and the effects it may produce on the listener. The results show that music may be used to serve several purposes, and highlight in particular the roles played by music when this is strictly relevant to the narration. Key differences in the use of music between audio guides in Italian and in English were identified and on the basis of these differences translation issues and implications for professionals in the field are addressed by listing a series of aspects that could be taken into account when producing English versions of Italian audio guides.

Appendix 1 – Types and distribution of music in the Italian audio guides

Audio guideType of musicDistribution of music in the script
UnrelatedContent-relatedBeginning/end of each trackBetween sectionsIn a few partsIn all/most of the tour
Cagliari
Catania
Ferrara
Firenze
Genova
Lecce
Milano
Modena
Padova
Rimini
Sirmione
Torino

Appendix 2 – Types and distribution of music in the British+Irish audio guides

Audio guideType of musicDistribution of music in the tour
UnrelatedContent-relatedIntro/EndBeginning/end of each trackBetween sectionsIn a few partsIn all/most of the script
Bristol
Cambridge
Dublin
Edinburgh New Town
Edinburgh Royal Mile
Glasgow
Leicester
London by StrollOn
Portsmouth
Sligo
Westminster and West End

Appendix 3 – Types and distribution of music in the American audio guides

Audio guideType of musicDistribution of music in the tour
UnrelatedContent-relatedIntro/EndBeginning/end of each trackIn a few partsIn all/most of the script
Albany
Chicago
Denver
Downtown Houston
Elgin
Greenwich Village
Lexington
London by Rick Steves
New York NAT
Philadelphia Constitutional
Philadelphia by WelcomeWalks
Washington National Mall
Washington Capitol Hill
Washington DC by Audioviator

References

Cohen, A. J. (1993). Associationism and musical soundtrack phenomena. In: Contemporary Music Review. Proceedings of Cambridge Conference on Music and the Cognitive Sciences, vol. 9 (1&2), I. Cross & I. Deliège (eds.), 163–178. Switzerland: Harwood Academic Publishers GmbH.10.1080/07494469300640421Search in Google Scholar

Cohen, A. J. (1999). The functions of music in multimedia: A cognitive approach. In: Music, mind, and science, S.W. Yi (ed.), 53–69. Seoul, Korea: Seoul National University Press.Search in Google Scholar

Denti, O. (2012). Cross-cultural Representations in Tourism Discourse: The Case of the Island of Sardinia. Cagliari: Master Aipsa Edizioni.Search in Google Scholar

Denti, O. (2015). Gazing at Italy from the East: A multimodal analysis of Malaysian tourist blogs. Lingue Culture Mediazioni, 2(15):47–68.10.7358/lcm-2015-001-dentSearch in Google Scholar

Fina, M. E. 2016. On Effective Audio Guiding: A Multimodal Investigation of Italian, British and American Audio Guides. PhD thesis deposited at University of Salento (Lecce).Search in Google Scholar

Francesconi, S. (2011a). Images and writing in tourist brochures. Journal of Tourism and Cultural Change, 9(4):341–356.10.1080/14766825.2011.634914Search in Google Scholar

Francesconi, S. (2011b). Multimodally expressed humour shaping Scottishness in Tourist Postcards. The Journal of Tourism and Cultural Change, 9(1):1–17.10.1080/14766825.2010.521561Search in Google Scholar

Francesconi, S. (2011c). New Zealand as ‘the youngest country on earth’: A multimodal analysis of a tourist video. Textus, 24(2):323–340.Search in Google Scholar

Francesconi, S. (2014). Reading Tourism Texts: A Multimodal Analysis. Bristol: Channel View Publications.10.21832/9781845414283Search in Google Scholar

Francesconi, S. (2015). ‘Dreaming in Italy’: Ibridazione e creatività in un digital diary video. In: Turismo creativo e identità culturale, M. Rocca Longo & M. Pennacchia (eds.), 45–57. Roma: Roma TrE–Press.Search in Google Scholar

Fryer, L. (2010). Audio description as audio drama – a practitioner’s point of view. Perspectives: Studies in Translatology, 18(3):205–213.10.1080/0907676X.2010.485681Search in Google Scholar

Hodge, Bob & Gunther. Kress. (1998). Social semiotics Opens in a new window. London: Polity Press.Search in Google Scholar

Igareda, P. (2012). Lyrics against Images: Music and Audio Description. MonTI, 4:233–254.10.6035/MonTI.2012.4.10Search in Google Scholar

Maci, S. (2013). Tourism Discourse: Professional, Promotional and Digital voices. Genova: ECIG.Search in Google Scholar

Maci, S. (2016). Perception or Perspective? Adjusting the representation of Italy and the UK for the tourist: The Made in Italy and This is Great Britain campaigns. Cultus, 9(1):23–48. Terni: Iconesoft.Search in Google Scholar

Manca, E. (2016a). Persuasion in Tourism Discourse. Methodologies and Models. Newcastle-upon-Tyne: Cambridge Scholars Publishing.Search in Google Scholar

Manca, E. (2016b). Official Tourist Websites and the Cultural Communication Grammar model: Analysing language, visuals, and cultural features. Cultus, 9(2):2–22. Terni: Iconesoft.Search in Google Scholar

Neves, J. (2015). Descriptive guides: Access to museums, cultural venues and heritage sites. In: Pictures painted in words: ADLAB Audio Description guidelines, A. Remael, N. Revier & G. Varcauteren (eds.), 68–71. Trieste: Edizioni Università di Trieste. Available at: http://www.adlabproject.eu/Docs/adlab%20book/index.html#descriptive–guides last accessed March 2016).Search in Google Scholar

Remael, A. (2012). For the use of sound. Film sound analysis for audio-description: Some key issues. MonTI, 4:255–276.10.6035/MonTI.2012.4.11Search in Google Scholar

Thom, R. 1999. “Designing a movie for sound.” Available at: http://filmsound.org/articles/designing_for_sound.htm (last accessed April 2016)Search in Google Scholar

Van Leeuwen, T. (1999). Speech, Music, Sounds. London: Macmillan.10.1007/978-1-349-27700-1Search in Google Scholar

Van Leeuwen, T. (2009). Parametric systems: The case of voice quality. In: The Routledge Handbook of Multimodal Analysis, C. Jewitt (ed.), 68–77. London: Routledge.Search in Google Scholar

Van Leeuwen, Theo. (2005). Introducing Social Semiotics. London: Routledge.Search in Google Scholar

Published Online: 2017-10-25
Published in Print: 2017-11-27

© 2017 Walter de Gruyter GmbH, Berlin/Boston

Downloaded on 26.4.2024 from https://www.degruyter.com/document/doi/10.1515/mc-2017-0001/html
Scroll to top button