Doing Well While Doing Good
How the Hybrid Business Model Promotes Sustainability in the Fashion Industry
DOI:
https://doi.org/10.22439/jba.v9i2.6131Abstract
Purpose: To examine the mechanics—social, geographical, and logistical—of producing sustainable fashion apparel as a hybrid company (a company that is part-commercial and part-altruistic; i.e., pursues two goals: profitability and environmental/social sustainability), beholden equally to employees, the worker- owned cooperatives with which the company partners, and environmental and ethical best practices; and to investigate the complex interplay of altruism and entrepreneurship endemic to hybrid organizations.
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