The ‘Chinese dream’ sums up China’s goals in the twenty-first century. Since its first appearance in 2012, the concept of the Chinese dream has been the core of Xi Jinping’s “new thoughts, new ideas and new arguments”. At the 19th National Congress of the Communist Party of China it was elevated as one of the guiding principles of ‘Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era’, which represents the latest effort towards the Sinicization of Marxism. This paper aims at casting light on whether the discourse on the Chinese dream carries new contents or is based on old concepts ‘camouflaged’ as new. To do so, it will analyse the ideological implications of those ‘creative metaphors’ that compose the discursive mosaic of the Chinese dream as used by Xi Jinping in his political speeches. Drawing on the studies on conceptual metaphors and frame analysis, this study analyses those metaphorical expressions that are purposely outlined in the transcription of the speeches with the aim of signaling the originality of “Xi’s language style”. The final aim is to provide insight into what these ‘creative metaphors’ are doing in contemporary China. Results show that ‘creative metaphors’ in the discourse on the Chinese dream are meant to set the agenda on revitalising morality within the Party as well as ‘unifying’ values in today’s Chinese society, and most of them are far from being new in Chinese political discourse.