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What Do We Know about Europe?

What Do We Know about Europe?

Carmen R. Santos, Julio Abad-González, Ana R. Pertejo, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen
Copyright: © 2013 |Pages: 71
ISBN13: 9781466628571|ISBN10: 146662857X|EISBN13: 9781466628588
DOI: 10.4018/978-1-4666-2857-1.ch001
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MLA

Santos, Carmen R., et al. "What Do We Know about Europe?." Consumption Culture in Europe: Insight into the Beverage Industry, edited by Carmen R. Santos, et al., IGI Global, 2013, pp. 1-71. https://doi.org/10.4018/978-1-4666-2857-1.ch001

APA

Santos, C. R., Abad-González, J., Pertejo, A. R., Casarin, F., Rosin, U., Ganassali, S., Kaufmann, H. R., & Laaksonen, P. (2013). What Do We Know about Europe?. In C. Santos, S. Ganassali, F. Casarin, P. Laaksonen, & H. Kaufmann (Eds.), Consumption Culture in Europe: Insight into the Beverage Industry (pp. 1-71). IGI Global. https://doi.org/10.4018/978-1-4666-2857-1.ch001

Chicago

Santos, Carmen R., et al. "What Do We Know about Europe?." In Consumption Culture in Europe: Insight into the Beverage Industry, edited by Carmen R. Santos, et al., 1-71. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2857-1.ch001

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Abstract

This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data. The analysis focuses on the presentation of comparable data that could provide clusters of characteristics of consumption among the COBEREN partners. The authors concentrated on describing the society using ten categories: 1) Demography and education, 2) Society, 3) Economy and industry, 4) Health, 5) Lifestyle, 6) Satisfaction and importance, 7) Consumption patterns, 8) Cost of food basket, 9) Leisure time, and 10) Media consumption.

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