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Walking or Talking, That Is the Question in the Italian Fashion Industry

Walking or Talking, That Is the Question in the Italian Fashion Industry

Cinzia Colapinto, Virginia Breschi, Marina Genovese
Copyright: © 2023 |Pages: 12
ISBN13: 9798369300190|ISBN13 Softcover: 9798369348550|EISBN13: 9798369300206
DOI: 10.4018/979-8-3693-0019-0.ch022
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MLA

Colapinto, Cinzia, et al. "Walking or Talking, That Is the Question in the Italian Fashion Industry." Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., IGI Global, 2023, pp. 432-443. https://doi.org/10.4018/979-8-3693-0019-0.ch022

APA

Colapinto, C., Breschi, V., & Genovese, M. (2023). Walking or Talking, That Is the Question in the Italian Fashion Industry. In R. Masengu, S. Bigirimana, O. Chiwaridzo, R. Bensson, & C. Blossom (Eds.), Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future (pp. 432-443). IGI Global. https://doi.org/10.4018/979-8-3693-0019-0.ch022

Chicago

Colapinto, Cinzia, Virginia Breschi, and Marina Genovese. "Walking or Talking, That Is the Question in the Italian Fashion Industry." In Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., 432-443. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/979-8-3693-0019-0.ch022

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Abstract

Over the past fifty years, businesses and civil society have become increasingly aware of the fundamental role they play in maintaining the well-being of our planet and its inhabitants, to ensure a healthy, ethical, and sustainable environment for present and future generations. Particular prominence in this regard is given to the fashion industry, which is one of the world's most polluting industries and at the center of numerous social scandals. Fashion organizations have begun a path of growth toward a sustainable corporation model. This research aims at exploring how Italian fashion companies fit on a continuum at the extremes of which purely talker and purely walker organizations can be placed. The question this chapter will try to answer is: with reference to corporate social and environmental responsibility, what do companies promise and what do they actually implement? Is there consistency between what is said and what is done?

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